When a Gift is inside…Engagement Guaranteed!
Merch Mail puts a branded gift in your audience’s hands and turns everyday mail into a moment worth opening. We take care of everything from print to delivery.
Branded Gifts Delivered in Envelopes...
For a Lot Less Than Boxes.
FLAT ENVELOPES
$1.20 EACH
SHIPPING BOXES
$8–$15 EACH
Shipping branded gifts in boxes can be costly with parcel rates from $8–$15 each.
Merch Mail mails your branded gift in a flat envelope for as little as $1.20 in postage!
Ditch the box. Keep the WOW!
It's Called a "Flat." But It Doesn't Have to Be.
USPS Marketing Mail includes a large-envelope category called Flats. Despite the name, Flats can include certain small dimensional or rigid items, as long as strict requirements are met. Merch Mail meets every requirement: flexibility, uniformity, item placement, and weight. We've tested our envelopes with USPS and guarantee Merch Mail works.
Send Something They’ll Actually Keep!
Email goes unopened or gets deleted. A well-chosen branded gift sits on a desk, goes on a keychain, or gets worn to the next event. It creates a lasting brand impression that digital marketing simply can't match.
Pair it with a QR code and a clear call to action, and Merch Mail becomes a measurable campaign.
Choose Your Gift. We Handle the Rest.
We've curated a starting lineup of branded gifts that mail well, look great, and work across industries. Each one is tested for USPS compliance and available through our product store.
Lapel Pins
Small enough to mail. Meaningful enough to keep.
Lapel pins are one of the most versatile mailable branded gifts. They work for associations, membership organizations, conferences, and cause-based campaigns. We use a flat foam backer to ensure USPS uniformity requirements are met — keeping your package compliant and deliverable.
Keychains
Utility meets brand recognition.
Keychains are everyday items — which makes them one of the highest-retention branded gifts around. Enamel, die cast, and custom shapes are all available. A keychain goes where your audience goes, keeping your brand in front of them long after the mailer arrives.
Holiday Ornaments
Seasonal campaigns with year-round shelf life.
Metal, acrylic, and wood ornaments mail beautifully as flats and create a natural reason to reach your audience in Q4 — with a gift that actually gets displayed. Customize with your logo, event name, or year for a keepsake people hold onto.
HOW IT WORKS
1
CHOOSE YOUR GIFT
Browse our curated list of USPS-compliant mailable promo products and pick what fits your audience.
2
WE PRODUCE THE PRINT
Full-color carrier card and envelope, designed to USPS specifications and your brand.
3
WE AFFIX THE GIFT
Each gift is secured by hand inside the folded carrier, precisely placed to meet USPS requirements.
4
WE MAIL IT
Your packages are addressed, inserted, and delivered via USPS Marketing Mail Flats.
Built for Organizations with Members Everywhere.
You have members spread across a region or the country. You can't always hand something to people in person. You want to reach them personally — not digitally — and you can't afford to spend your entire marketing budget on mailed parcels.
MERCH MAIL CAMPAIGNS ARE BUILT FOR:
Associations & Member Organizations
Drive renewals, conference attendance, and member engagement.
Nonprofits & Foundations
Inspire donations and recognize supporters with a tangible gift.
Event Organizers
Build anticipation before your event. Thank attendees after it.
B2B Sales Teams
Break through to high-value prospects with account-based outreach that gets noticed.
Starting at $3.50 Per Piece. Including Postage.
All packages include a mailable branded gift, printed insert, envelope assembly, addressing, and USPS postage. Minimum quantity is 200 pieces.
Starter
Best for: First-time campaigns, smaller audiences
1-color envelope
6"x9" single-folded card
Low-cost branded gift (pin, button, magnet)
No Personalization
Postage included
$3.50/piece + branded gift
Growth
Best for: Associations, nonprofits, mid-market orgs
Full color envelope
6"x9" pocket folder, letter, or brochure
Mid-tier branded gift (keychain, wristband, microfiber cloth)
Optional Personalization
Postage included
$5–$7/piece + branded gift
MOST POPULAR
Premium
Best for: ABM, enterprise sales, high-value audiences
Full coverage color envelope
9"x12" pocket folder, letter, or brochure
Premium branded gift (challenge coin, bundled gifts)
Optional Personalization
Postage included
$8–$12/piece + branded gift
Pricing based on quantities of 200–2,500 pieces. All-in cost decreases with volume. Branded gift cost varies by product and quantity.
Merch Mail FAQ
-
As soon as a package qualifies as a parcel, postage jumps to $4–$15 per piece — plus zone-based pricing if you're using UPS or FedEx. USPS Marketing Mail Flats start at $1.20 or even less for non-profit qualified organizations. That difference adds up fast across hundreds or thousands of pieces.
-
USPS Flats have specific physical requirements — the package must flex at its midpoint, maintain uniform thickness within a quarter inch, and meet weight limits. We affix items inside a folded, printed carrier that evenly distributes thickness and meets all USPS standards. We've tested this process directly with USPS.
-
Technically, up to four small items can be placed in the corners of a flat package, but one item per envelope is most common and most cost-effective. Each affixed item is hand-processed, which affects labor costs.
-
Yes. We can include a personalized letter, brochure, booklet, postcard, or other print collateral inside the carrier or pocket folder, alongside the affixed item.
-
200 pieces. The USPS minimum for Marketing Mail.
-
No. Merch Mail uses USPS Marketing Mail, which is not individually trackable but reliably delivered. If you need first-class postage for a one-off sample mailing, that's available at a separate rate.
-
Yes, and we recommend it. A campaign-specific QR code lets you measure engagement and connect the physical piece to a digital action — such as event registration, membership renewal, donation page, and more.
-
Yes. Print Cinch works with design partners to help clients develop their print components. Ask us about design when you reach out.
Let's Build Your First Merch Mail Campaign!
Perfect for driving event attendance, membership renewals, donor engagement, or sales outreach. Tell us about your campaign and we'll get back to you.
merchmail@printcinch.com
(703) 914-0526